brain damage

Yesterday i've got frustrated after reading this.

The End Result

You know you have come up with a successful name when a customer looks at your product, hears the name and says 'I get it'. You need your customers to connect with your brand image as quick as possible. If, from the moment they see your product, name , and logo, they understand the story behind the brand and the lifestyle it is projecting then you have made a huge step forward in the success of your business.

Names that are distinctive, memorable and positive will go a long way towards promoting your company or product, so put in the time and effort to find a great one. After all, it is much the same as naming your children. It's something that will be with you for ever.

[ How to Set Up & Run A Fashion Label by Toby Meadows].

Then i look into my brands. Two of them.

Kinship way more stronger in concept and products. He is ready. In fact we're been calling to filled up Localbrand.co.id space for next month. In other hand. His sister, Noslab, not as strong as he is. I need to spend more time to look after her. Be more patient yes.

Concept and name, yes it is crucial to discuss this thing. In the end branding could help everything. For example some brand use 'i-dont-know-the-meaning-and-what-correlation-between-the-name-and-the-products' but when they launch they have a strong branding. The more people hear the name the more they accept it if your products as good as it is. Shakespeare once said 'apalah arti sebuah nama'. hahaha .. But yes the one who strong in concept will be the last one standing. Or should i say, the one who have a lot of money instead. Since money can buy everything. Duh!

[nos]